Answer engine optimisation

When an AI answers your customer’s question, get named.

People ask an assistant before they open a search results page. Foreground scores every page on your site for how well answer engines can actually read it, writes the fix for you, and tracks whether you get cited.

Free · no account · your home page scored in about five seconds

3 categories
Every page graded on SEO, AEO and structure — 30+ individual checks
Written, not listed
The fix is drafted for that exact page, in your brand voice
Draft-only publishing
Changes land in your CMS for review — never straight to live
How it works

How does Foreground improve my visibility?

Three steps, and the loop closes: nothing is marked done until a fresh scan proves it.

Scan the whole site

Point Foreground at your domain. It finds your pages, grades each one, and builds a brand guide and voice profile from what it reads — so everything it writes later sounds like you.

Work a ranked list

Every issue becomes a tracked opportunity, ordered by impact. Hit Fix it for me on any one and you get finished copy or paste-ready markup for that specific page.

Publish and verify

Send the change to WordPress as a draft, or copy it anywhere. Re-scan and Foreground confirms the fix actually landed — marking something done yourself never counts.

What you get

Everything needed to get picked up and quoted

Grading is the easy part. The work is knowing what to change, having it written, getting it live, and proving it stuck.

Whole-site scan

Discovers your pages from the sitemap and grades every one. You get a site score, the gaps that repeat across pages, and the pages to start on.

Fixes written, not described

Not “add a meta description” — the actual meta description for that page, under 160 characters, in your voice. Same for JSON-LD, FAQ blocks and intros.

A ranked action plan

Issues are tracked per page over time: open, fixed, verified. Progress is measured by re-scanning, so “done” means the page actually passes now.

Publish to WordPress as a draft

Connect a site once and send a fix straight into it — as an unpublished revision with a review link. Your live page is never touched by us.

Your brand guide and voice

Your first scan produces a brand guide — positioning, audience, messaging, tone — that every later piece of writing is held to. Edit it and the writing follows.

Citation tracking

Keep a set of the questions your buyers actually ask, and watch whether assistants name you — and which competitors show up beside you.

For agencies

Run twenty clients without showing them each other

Client work has a privacy problem that most tools ignore: the moment you share a screen, your whole roster is on it. Foreground is built so that never happens.

  • Focus mode hides every other client’s name from the interface. Switching brands goes through search, so nothing is listed until you type.
  • Client logins are read-only and scoped to one brand. They see their scores and plan, they can’t start work, and they never see your roster.
  • White-label reports carry your logo and colours, and share links expire on their own.
  • Pooled usage across every brand, so you buy one plan rather than a seat per client.

Focus mode on: only the client you’re working in is visible. Safe to share your screen on a call.

Questions

Common questions

What is answer engine optimisation?

Answer engine optimisation (AEO) is structuring a page so AI assistants can read it, quote it, and cite it. Classic SEO competes for a click on a results page. AEO competes to be the source an assistant names when it answers out loud — which often happens with no click at all.

How is this different from an SEO tool?

An SEO tool tells you a meta description is missing. Foreground writes the meta description for that specific page, in your brand voice, and can push it into your CMS as a draft. It also grades the things answer engines lean on — structured data, question-shaped headings, a direct answer near the top, author and date signals — which most SEO tools don’t check at all.

Does Foreground change my live website?

No. Connect WordPress and a fix is written in as an unpublished draft revision with a link to review it. Your live page doesn’t change until a person opens that draft and clicks publish. There is no path in the product that publishes for you — that was a deliberate design decision, not an oversight.

Can I give a client their own login?

Yes. A client login is read-only and scoped to that client’s brand alone. They see their own scores and action plan, they can’t start scans or change anything, and the rest of your roster is invisible to them — enforced in the database, not just hidden in the interface.

What does a site scan actually check?

Every page is graded in three categories. SEO: titles, meta descriptions, canonicals, Open Graph tags, heading structure. AEO: structured data, question-shaped headings, direct answers, author and date signals, FAQ and HowTo schema, citable sources. Structure: viewport, character set, language, image alt text, heading hierarchy.

Which platforms can I publish to?

WordPress today, using an application password — no plugin to install. Webflow, Squarespace and Wix are next. Every fix can also be copied or downloaded, so you’re never blocked on having a connector for your platform.

See how an answer engine reads your site

One scan scores every page, builds your brand guide, and hands you a ranked list of what to fix first. Free to start.

Scan your home page free